A cafe that fueled cycling

Kickstand

Kickstand was a local café that also did bike rentals due to their location a popular trail. Many visitors came for breakfast, renting a bike for a leisurely ride, and returned for lunch, all at the Kickstand. 

The duality of the café's role was challenging: eating seems so passive compared to the active bicycling. Inspired by the elegant curve of bike fenders, simple homey china, and--of course--the namesake bike part, the final logo reconciles the two halves of the company's purpose into a cohesive brand element. The resulting menu also served a dual purpose as both the dine-in and to-go menu by folding down as neatly as it appeared open.

Role | Designer