Work as hard as you play
New Orleans CVB
New Orleans is one of the top destinations for conferences, but frequently gets overlooked thanks to her hard-partying reputation. The New Orleans Convention and Visitors Bureau set a task: encourage more companies to convene in New Orleans but focus less on Bourbon and beads.
Luckily, the city has far more than debauchery going for it, which is exactly what IĀ focused on for the campaign: the sheer amount of anything-and-everything-else a visitor could do in New Orleans (it's a really long list!).