Work as hard as you play

New Orleans CVB

New Orleans is one of the top destinations for conferences, but frequently gets overlooked thanks to her hard-partying reputation. The New Orleans Convention and Visitors Bureau set a task: encourage more companies to convene in New Orleans but focus less on Bourbon and beads.

Luckily, the city has far more than debauchery going for it, which is exactly what I focused on for the campaign: the sheer amount of anything-and-everything-else a visitor could do in New Orleans (it's a really long list!).