Bringin' NOLA to the masses

NOLA Brand

NOLA Brand is a client I inherited when I began my position at FACTOR 10. They have a great king cake that is affordable and ships so fast, even Jimmy John's might get jealous of the delivery speed.

The problem? Their packaging wasn't nothin' special. It blended in with the majority of store-bought king cakes and didn't testify to the quality of the product it was containing. Additionally, their website had launched right before their prior season, so e-sales needed a boost.

The resulting packaging redesign and Adwords spend contributed to an over 1000% increase in online orders and valuable name recognition in a competitive, delicious market.

Role | Designer