Seeing Triple

St. Charles Vision - Optos

I am a firm believer that you should never present a concept, art direction or design that you wouldn't celebrate if the client selected it. Tasked with announcing St. Charles Vision's acquiring of Optos (a retinal imaging machine that allows patients to undergo a non-dilation eye exam), I presented concepts that encapsulated convenience, technology, and speed.

In the end, I created 4 different art directions—"Should've Opto'd," "Technology Forward," "Tech Evolution," and "Convenience Chart"—for their selection. Varying in approach and design, all 4 would successfully communicate St. Charles Visions's dedication to their patients through consideration of their time and the latest advances in eye care.

Role | Art Director, Designer