The substitute that's too sweet to believe

Swerve

I have a confession: I love sweets. I work out 4 times a week just so I can eat cake. It's why I was excited to work on a product like Swerve; it is the bar-none "have-your-cake-and-eat-it-too." With a one-to-one baking ratio, anyone can easily substitute Swerve for sugar and—boom!—magical, less-guilty cake.

I'm not the only one: it's hard for us health nuts to admit we love those sweet, sweet sweets. The campaign focuses on that cross section of healthy eaters who just love to have a delicious cookie (or pie, or cake!) once in a while, but don't want to completely fall off the wagon. And that compromise of getting a cheat treat and not feeling guilty is, well, pretty damn sweet.

Role | Art Director