The first step to a quality recruit

Join NOPD

Design and strategy cannot solve everything, but it can certainly help in the long road of progress. NOPD had a serious recruitment problem; their system was old-school to say the least. So how do you encourage people who want to be police officers to join? 

For starters, make it more convenient. Also, never lose focus on your audience. Police don’t like bureaucracy (does anyone?), so I wanted to make sure the site was easy to use, and frankly, demonstrated some amazing action-inspired design. The result was a Gold Addy-award winning website and over-achieving application numbers thanks to the ease-of-process.

Role | Art Director, Designer