Remington

• Category | Ads
• Role | Art Director, Designer
• Responsibilities | Visual Direction, Composition

A scope that can see the future

The Remington 2020 system is a rifle and scope combo with TrackingPoint technology that allows a user to successfully hit targets at nearly 500 yards away. The ultimate cross-section of luxury, outdoor and tech, the 2020 is a product for huntsmen unafraid of buying their way into a better shot.

I was inspired by game systems for the collateral pieces, taking cues from sleek iconography and hero-product shots, as well as playing up the data indicators that appear in the scope. Though the system is far beyond my price range, the resulting piece was on-target for the audience to whom it was supposed to appeal.